Greater China Business Unit Controller - Global Travel Retail
Job Title: Greater China Business Unit Controller - Global Travel Retail
Function: Commercial - Global Travel Retail Asia
Location: Greater China with a focus on Taipei, China, Hong Kong
Contract: Full Time / Permanent - 35 hours per week flexible based on the need to work across multiple time zones. Virtual working combined with extensive cross-border travel to meet customers and partner with team members. Regular video conference with the GTR team is required and with the leadership team in Scotland.
The role will work across key customers and airports throughout Greater China with a focus on Taipei, China, Hong Kong and some other Asia countries.
Job Level: 6
Role Reports to: Regional Director - GTR ASIA
Date vacancy will close: 3rd February 2026
Who we are:
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 700 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?
What the opportunity looks like:
The Greater China Business Unit Controller Global Travel Retail is responsible for delivering the five year business plan & deliver the annual sales and profit budget, by writing strategic market development plans over five year periods, building effective customer plans each year, negotiating pricing, terms and investment, agreeing a joint annual business plan and ultimately ensuring our annual P/L target , Brand Distribution, Visibility and Activation delivers on our growth ambition.
Deliver sustainable growth top and bottom line over multiple years, increasing brand presence & market share for our priority malt whisky brands in line with the strategic 5 year plan.
Deliver the annual budget, measured as Brand Contribution pre & post Strategic Marketing for travel retail customers across the combined Greater China region includes but not limit to : China Duty Free Group, Sunrise, Everrich & Tasameng etc.
To deliver profitable growth in airport retail we need range distribution by brand & a position of prominence on shelf (whether branded or otherwise). This role will assess, prioritise, track and deliver improvements to the amount & quality of space we have across each major airport. Tracking will include the status in each airport for our brands (number of SKU’s listed and their shelf position) and the quality of The Dalmore visibility benchmarked to key luxury malt competitors.
Enhance our customer networking to increase our influence through multi-functional selling. This will require regular engagement at senior and ground level including regular airport walks to engage all staff. Must be able to communicate effectively at multiple levels in both Mandarin and English.
Skills and experience that will help you be a success:
For this role we're looking for:
Proven ability to network and manage complex customers.
Evidence of delivering sustainable, profitable P&L growth across a complex or multi-market customer.
Strong understanding of Travel Retail dynamics vs domestic markets.
Experience of building & leading geographically dispersed teams.
Evidence of building & executing customer facing brand plans with high quality activation.
We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Our application process:
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.
This recruitment process is being managed in partnership with our external recruitment agency, Partners. By applying, you acknowledge that your details will be shared with Partners for the purposes of conducting essential international legislative and compliance checks required for roles based in China. In, addition, although this position is based with Whyte and Mackay, the successful candidate will be employed through our Employer of Record (EOR), Remote. You will be managed, developed, and work directly with Whyte and Mackay, while Remote will administer employment, including pay and benefits, for our international employees. We are happy to answer any questions around this during the process.
Candidate guidance on the use of AI in the application and screening process can be found on our career site.
- Department
- Commercial
- Locations
- Global Travel Retail Greater China
- Remote status
- Fully Remote
- Employment type
- Full-time
About Whyte & Mackay
We are award-winning whisky makers celebrating 175 years of heritage. We proudly produce exceptional whiskies at our five distilleries across Scotland that are celebrated worldwide.
Already working at Whyte & Mackay?
Let’s recruit together and find your next colleague.