Category & Channel Marketing Executive (UK Grocery & Convenience)
Job Title: Category & Channel Marketing Executive (UK Grocery & Convenience)
Function: Commercial
Location: Head Office, Glasgow with a potential requirement for UK travel up to 10% of the time. Flexibility for a blend of office and home working with a minimum of 2 days in the office.
Job Level: (Internal Reference Only) 3
Contract: Full Time / Permanent - 35 hours per week.
Role Reports to: Senior Category Manager
Date vacancy will close: 5pm, Friday 6th February 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!
Who we are:
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 750 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?
What the opportunity looks like:
This role is to support the UK Grocery & Convenience Category & Channel Marketing team. You will work with this wider team to implement mutual growth strategy across UK Grocery (instore & online) as well as the Convenience channel.
You will implement the instore and online retail activation strategy whilst also learning and developing skills to mine data and thus create insight as we strive to make change in UK Grocery driving the category agenda with our customers to thus achieve mutual growth.
This role whilst supporting the Category and Channel Marketing Team will be pivotal in shaping the instore and online activation plan. There will also be focus on bringing NPD from idea to instore / online / convenience launch working with various functions of the W&M business using the skills learned to mine data to help shape category stories across the UK off trade landscape. There will be opportunities to learn and develop from this role. You will also seek to establish external Retailer agency relationships.
Work with the UK team to develop an activation plan across the portfolio of brands distributed to support the delivery of the brand plan and channel activation budget.
Be responsible for driving a shared agenda for excellence in execution and measurement across all activities.
Learn skills to mine available data sources for useful insights that will shape category stories and drive category and “customer first thinking” across all solutions/presentations.
Support on the development of customer presentations, outlining key performance data for our brands and the category, and showcasing our brand and activation plans.
Develop & drive key activations as outlined in the brand marketing plans; ensure measurement becomes a mantra across all activations.
Ensure all brands have best in class online Visibility across grocery.com.
Skills and experience that will help you be a success:
For this role we're looking for:
Entry level channel marketing role – previous experience in channel marketing, category or marketing would be advantageous but not essential.
Experience in a sales environment within Beer, Wine & Spirits (BWS) or FMCG would be beneficial. Good computer skills with a strong working knowledge and understanding of Microsoft Office applications including Excel and Powerpoint to an intermediate level.
Good communication skills & ability to interact well both internally and externally at all levels.
Good time management & organisational skills.
Results orientated and highly numerate.
Professional approach and close attention to detail.
We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us:
We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.
Our application process:
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.
Our team read each and every application, therefore you'll hear back from us in due course.
Candidate guidance on the use of AI in the application and screening process can be found on our career site.
Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.
- Department
- Marketing - UK, Europe & GTR
- Locations
- Glasgow Head Office - Saint Vincent Plaza (SVP)
- Remote status
- Hybrid
- Employment type
- Full-time
About Whyte & Mackay
We are award-winning whisky makers celebrating 175 years of heritage. We proudly produce exceptional whiskies at our five distilleries across Scotland that are celebrated worldwide.
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