Job Title:  Business Manager - South East Asia - GTR

Function: Commercial

Location: Singapore - South East Asia - The role will work across key customers and airports throughout South East Asia: Singapore, Malaysia, Vietnam, Thailand, Cambodia, Myanmar with emphasis on Changi Singapore and KL Malaysia.

Job Level: (Internal Reference Only) 5

Contract: Full Time / Permanent - 35 hours per week, based on the need to work across multiple time zones. Virtual working combined with extensive cross-border travel to meet customers and partner with team members. Regular video conference with the Asia GTR team in Hong Kong and with the leadership team in Scotland is required.

Role Reports to: Regional Director Asia - Global Travel Retail

Date vacancy will close: 5pm, Friday 13th March 2026. Where we receive high numbers of applications we may close vacancies early.  If you think this is the right opportunity for you please don't delay in applying!

Who we are:

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 750 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

What the opportunity looks like:

The South East Asia Business Manager: Global Travel Retail is responsible for delivering the annual sales and profit budget by developing a multi-year market development plan, building effective customer plans and partnerships each year, negotiating pricing, terms and investment, agreeing a joint annual business plan and ultimately ensuring our brand Distribution, Visibility and Activation delivers on our growth ambition.

• Deliver sustainable growth top and bottom line over multiple years, increasing brand presence & market share for our priority malt whisky brands in line with the business 5 year plan and the commercial annual P&L targets.

• Deliver the annual budget, measured as Brand Contribution pre & post Strategic Marketing for travel retail customers across the combined South East Asia region: top three priorities: Lotte in Changi, Eraman in Malaysia, Kingpower in Thailand.

• Deliver the plan in the right way ensuring the pricing goals are delivered, including regular trade terms & margin reviews whilst tracking and nurturing our RRPs.

• Deliver each customers task on both absolute growth and margin % per brand & key skus. Ensure minimum pricing guidelines are delivered including landing price increases, as directed, each year.

•  Deliver profitable growth in airport retail through achieving distribution of all target SKUs and ensuring prominent brand positioning on shelf.  This role will assess, prioritise, track and deliver improvements to the amount & quality of space we have across each major airport. Tracking will include the status in each airport for our brands (number of SKU’s listed and their shelf position) and the quality of The Dalmore visibility benchmarked to key luxury malt competitors.

• Deliver on the role of GTR as a shop window for our brands by building brand awareness & engagement through quality & share of permanent visibility and off-shelf activations. This role is charged with ensuring we secure improvements year on year to our brand activation including increasing access to High Profile Promotions.

• This role must manage and build a team of effective Malt Whisky Consultants capable of converting shoppers and engaging directly with consumers to sell prestige products in a way that creates outstanding consumer experiences.

Skills and experience that will help you be a success:

For this role we're looking for:

• Evidence of delivering sustainable, profitable P&L growth across a complex or multi-market customer.

• Strong understanding of Travel Retail dynamics vs domestic markets.

• Proven ability to network and manage complex customers and developing distributor partnerships.

• Evidence of building & executing customer facing brand plans with high quality activation.

• Excellent understanding of P&L Management including net revenue management.

• Strong knowledge of forecasting, importing & supply chain management in global consumer goods.

We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!

Why join us:

Competitive base salary, bonus opportunity, pension, flexible work hours, competitive benefits.

Never been a better time to join the Whyte and Mackay Community.

Our application process:

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.

Our team read each and every application, therefore you'll hear back from us in due course.

Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.

Candidate guidance on the use of AI in the application and screening process can be found on our career site.

This role with be hired through our EOR Remote.

You will be managed, developed and work directly with Whyte and Mackay. Remote is responsible for our international employees benefits and pay.