Job Title:  Business Development Manager

Function: Commercial Sales

Location: On Trade / Home Based - Edinburgh / Livingston

Job Level: (Internal Reference Only) 3

Contract: Full Time / Permanent

Role Reports to: National Account Manager

Date vacancy will close: Friday, 27th March 2026. Where we receive high numbers of applications we may close vacancies early.  If you think this is the right opportunity for you please don't delay in applying!

Who we are:

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out.  Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting.  We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community.  Ready to hear more?

What the opportunity looks like:

As BDM you will be responsible for the delivery of Distribution, Visibility, Activation and Amplification (DVAA) across our multi award winning portfolio. The role is focused on manging a call file within the independent free trade. In addition to managing existing accounts to ensure our brands are available in the right outlets to the right consumers and occasions, you will work with outlets to drive digital amplification across multiple social platforms. You will need to engage a range of stakeholders including business owners, operators, managers, and bar tenders as well as our internal stakeholders.

The successful candidate will have strong commercial skills, be a great communicator with a natural approach to building relationships and the ability to influence at all levels being an authentic ambassador for Whyte and Mackay. You will be excited by delivering extensive ideas on small budgets and be familiar with social media and its impact on consumer choices.

• Manage a call file of chain on trade groups that total c.150 outlets.

• Journey plan minimum 4 weeks in advance, calling every 4/8/12 weeks.

• Agree commercially viable trading agreements across all prioritised On-Trade accounts.

• Creating and developing links with future partners, maintaining current relationships and maximising engagement.

• Work with accounts to maximise in bar activity amplifying across the account’s social channels.

• Create a clearly defined plan to deliver KPI’s with SMART objectives.

Skills and experience that will help you be a success:

For this role we're looking for:

• Entry level sales roles – Previous FMCG sales experience would be advantageous but not essential.

• Full current driving licence.

• Broad On Trade and Drinks Industry knowledge would be beneficial but not essential.

• Proficient in the use of social media

• Excellent communication along with active listening skills and diligence.

• Natural ability to sell in a consultative manner.

• Good influencing and negotiation skills.

• Robust presentation and sales techniques.

We believe that everyone has the potential for growth in our roles!  You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!  

Why join us:

We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.

Our application process:

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.  

Our team read each and every application, therefore you'll hear back from us in due course.

Candidate guidance on the use of AI in the application and screening process can be found on our career site.

Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.