Job Title:  Business Development Manager

Function: Commercial - Sales

Location: Field Based (On Trade) - West London

Job Level: (Internal Reference Only) 3

Contract: Full Time / Permanent - 35 Hours per week

Salary: £29,000 - £33,000 pa + 15% STIP Bonus, Car Allowance £5,400 pa/£450 pcm, £3,000 London weighting (dependant upon location).

Role Reports to: London On Trade Sales Manager

Date vacancy will close: Friday 22nd May 2026. Where we receive high numbers of applications we may close vacancies early.  If you think this is the right opportunity for you please don't delay in applying!

Who we are:

Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out.  Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting.  We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community.  Ready to hear more?

What the opportunity looks like:

As Business Development Manager – West London, you will be responsible for developing, managing and growing our On‑Trade presence across a defined territory through strong execution, trusted relationships and impactful brand building.

The role is field‑based, with at least 80% of time spent in trade, managing a call file across Independent Free Trade, Multiple Site Operators and a small number of specialist retail customers. You will be expected to live within commutable distance of your customer base.

The primary brand focus is The Dalmore, supported by Jura and Fettercairn, ensuring our brands are present, visible and activated in the right outlets, for the right consumers and occasions.

A key measure of success in this role is the ability to drive standout The Dalmore visibility, with a strong focus on delivering high‑quality 3‑SKU Dalmore billboards across the territory through energy, persistence and excellent customer partnerships.

To deliver Distribution, Visibility, Activation and Amplification (DVAA) across the Whyte & Mackay malt portfolio in West London by:

• Driving sustainable distribution growth.

• Creating impactful, premium brand presence in outlet

• Building strong customer and partner relationships

• Delivering visible, memorable activations with commercial outcomes

• Acting as an authentic and knowledgeable ambassador for our brands.

• Manage a defined call file of approximately 150 On‑Trade outlets across West London.

• Plan and execute effective journey plans, typically 4 weeks in advance.

• Use reporting tools and insight to prioritise opportunities, with a clear focus on premium visibility wins.

• Drive distribution of The Dalmore as the priority brand, supported by Jura and Fettercairn.

• Proactively deliver 3‑SKU Dalmore billboard displays across the territory, identifying the right outlets, occasions and partners to maximise impact.

• Act as a brand ambassador through engaging tastings, education and training where appropriate.

• Manage activation activity within agreed budgets, ensuring efficient use of resources and maximum brand impact.

• Support accurate forecasting through disciplined account planning and execution.

Skills and experience that will help you be a success:

For this role we're looking for:

• Sales experience within FMCG, hospitality or the drinks industry is advantageous but not essential.

• A strong interest in premium spirits, luxury brands and the On‑Trade environment.

• High personal energy with a strong drive to deliver visible results.

• Confident, engaging and persuasive communicator.

• A consultative, solutions‑led selling approach.

• Tenacious and resilient, with the ability to push for premium space and visibility.

• Comfortable working autonomously in a field‑based role.

• Commercially aware with a desire to learn and improve continuously.

• Confident using social media and understanding its relevance in driving On‑Trade visibility.

We believe that everyone has the potential for growth in our roles!  You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!  

Why join us:

We offer a competitive salary, bonus package, car allowance, London weighting, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.

Please note this is not a managerial role, this is sales role for an individual looking to move or grow their career within the drinks space.

Our application process:

If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.  

Our team read each and every application, therefore you'll hear back from us in due course.

Candidate guidance on the use of AI in the application and screening process can be found on our career site.

Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.